The Delhi High Court has issued a summons to ‘Nashville Fried Chicken’, a local restaurant, in response to a trademark infringement lawsuit filed by the globally recognized fast-food chain, Kentucky Fried Chicken (KFC). The legal action stems from KFC’s claims that the eatery is imitating its brand identity and misleading customers.
KFC Alleges Brand Imitation
KFC, operated by Yum! Brands, alleges that ‘Nashville Fried Chicken’ unlawfully uses branding elements that closely resemble those of KFC. This includes similarities in the visual design, menu presentation, and particularly the acronym “NFC”, which KFC claims is a deliberate attempt to confuse customers and exploit the popularity of its brand.
The lawsuit also highlights the use of the word “Nashville” in the restaurant’s name — a term that features prominently in KFC’s own menu item, the “Nashville Hot Chicken.” KFC maintains that this choice of branding is likely to mislead consumers into believing there is an association between the two businesses.
Court Issues Summons
Justice Anish Dayal, presiding over the case, admitted the matter and ordered the defendant to respond to the allegations. The court recognized the potential for consumer deception due to the overlapping branding and has scheduled the matter for further hearing in the coming weeks.
The court acknowledged KFC’s longstanding presence in India and noted that the alleged similarities in branding may amount to “passing off” — a situation where one business misrepresents its goods or services as those of another.
KFC Seeks Injunction and Damages
In the lawsuit, KFC has asked the court to issue a permanent injunction preventing ‘Nashville Fried Chicken’ from using the contested name and related branding. The company is also pursuing financial compensation, citing harm to its reputation and brand equity.
According to KFC, its brand elements — including its signature red-and-white color scheme, the image of Colonel Sanders, and its widely known slogans — have earned significant recognition among Indian consumers over the years. The company argues that any imitation not only confuses the public but also weakens its distinct brand identity.
Implications of the Case
The outcome of this legal battle could have broader implications for the Indian food and hospitality industry, particularly concerning brand protection and intellectual property rights. Legal analysts suggest that the case could set a benchmark on how Indian courts view brand mimicry, especially when smaller entities adopt marketing elements similar to established international brands.
The next hearing is expected to take place in June, where both parties will present their detailed arguments before the court.