Toyota is stirring excitement in the automotive world with a recently surfaced design patent that offers a first look at a new rugged SUV concept, which many believe could be the spiritual successor to the iconic FJ Cruiser. Filed in several global markets, including Japan and Australia, the patent reveals a boxy, robust design with retro-modern styling cues that harken back to Toyota’s heritage in off-road performance.
The patent images, which surfaced through official filings, suggest that the vehicle will be positioned beneath the globally popular Fortuner in Toyota’s SUV hierarchy. This places the yet-to-be-named SUV in a critical mid-range spot, likely targeting buyers seeking serious off-road capability without the size or premium price tag of the Fortuner or Land Cruiser.
A Nod to the FJ Cruiser Legacy
The design sketches display a bold front fascia featuring circular LED headlights housed in a squared-off grille, reminiscent of the original FJ Cruiser’s iconic face. Flared wheel arches, upright A-pillars, and short overhangs point toward a body-on-frame architecture designed for real-world off-road performance. At the rear, a tailgate-mounted spare tire and functional bumper design reinforce the SUV’s utilitarian roots.
While Toyota has not officially confirmed details about the model, the styling direction unmistakably channels the FJ Cruiser’s adventurous DNA — a vehicle that developed a cult following for its blend of retro looks and formidable 4×4 prowess before being discontinued in most markets nearly a decade ago.
Platform and Positioning
Industry analysts speculate that the new SUV may ride on Toyota’s TNGA-F platform, the same ladder-frame base that underpins the Hilux, Land Cruiser Prado, and Fortuner. This would provide the SUV with serious off-road credibility, while also supporting global scalability — a key consideration for Toyota as it aims to serve a wide spectrum of markets, from Southeast Asia and Australia to Latin America and Africa.
The vehicle is expected to be powered by Toyota’s new-generation powertrains, possibly including a downsized turbocharged petrol or diesel engine and a hybrid variant in select markets to meet tightening emissions norms and consumer demand for efficiency.
A Strategic Move in a Booming Segment
The compact and midsize SUV segment, especially those with off-road capability, is booming globally. Rivals like the Ford Bronco Sport, Suzuki Jimny, and Jeep Renegade Trailhawk have shown there’s strong consumer appetite for rugged, adventure-ready vehicles in a more manageable footprint.
For Toyota, introducing a smaller, rugged SUV would fill a noticeable gap in its current lineup — especially as the FJ Cruiser’s nostalgia remains strong among 4×4 enthusiasts and lifestyle adventurers. A modern interpretation of the FJ could allow Toyota to capture younger buyers and overlanders looking for a reliable, go-anywhere vehicle that doesn’t compromise on daily usability.
Global Outlook
Given Toyota’s recent focus on market-specific adaptations, the upcoming SUV may be tailored to meet regional preferences. While it is likely to launch first in markets where off-road vehicles remain a staple — such as Australia, South Africa, and parts of Southeast Asia — a global rollout could follow, depending on demand and regulatory approvals.
With Toyota expected to reveal more details later in 2025 or early 2026, anticipation is mounting for what could be one of the most exciting additions to the automaker’s SUV portfolio in years. If the final production model remains faithful to the patent sketches, Toyota could once again set a benchmark in the world of rugged, midsize utility vehicles.