Affle 3i has strengthened its intellectual property portfolio with a new United States patent for its fraud detection engine. This marks the company’s 16th US patent and underlines its focus on innovation in digital advertising.
The patent, titled “Method and System for Hardware and Software Based User Identification for Advertisement Fraud Detection,” covers a multi-layered approach to identifying fraudulent activity.
Multi-Layered Fraud Detection
The system uses both hardware and software signals to verify user authenticity. It tracks device sensors, biometric inputs, connectivity data, and user behavior in real time. The technology creates unique digital fingerprints that help distinguish genuine users from bots or manipulated activity.
Affle 3i has also integrated machine learning algorithms to keep the system adaptive. The engine applies supervised and unsupervised learning methods to respond to new fraud tactics. This ensures advertisers can block suspicious devices and publishers with greater accuracy.
Broader Device Coverage
The patented solution extends beyond smartphones. It also works with wearables, IoT devices, and connected TVs. Signals such as touch interactions, gyroscope readings, and accelerometer data further improve fraud detection.
According to industry reports, ad fraud costs companies billions each year. By reducing invalid traffic and fraudulent impressions, Affle 3i aims to improve campaign efficiency and boost advertiser confidence.
Strengthening Affle’s Position
This development reinforces Affle’s position in the ad tech industry. The company has steadily expanded its intellectual property base, securing multiple patents in recent years. With the latest addition, Affle 3i demonstrates its commitment to fighting ad fraud and delivering value to brands.
The innovation also aligns with the company’s focus on cross-device identification and real-time optimization. By combining advanced data signals with artificial intelligence, Affle 3i continues to push the boundaries of ad verification.
Future Outlook
While the patented technology enhances fraud detection, Affle will also need to ensure compliance with privacy regulations such as GDPR and CCPA. The use of biometric and sensor data requires strong safeguards to protect user privacy.
Nevertheless, the patent is a major step in building a robust, scalable, and future-ready fraud detection framework. Advertisers, agencies, and platforms are expected to benefit from reduced leakage and improved return on ad spend.
For more updates on patent news, check our coverage on Apple’s AR/XR patent and Samsung’s wearable display patent.