In a significant win for global confectionery company Ferrero SpA, the Delhi High Court has officially granted Nutella the status of a well-known trademark under Indian trademark law. This legal recognition provides Nutella with stronger protection against unauthorized use and counterfeit products in India.
⚖️ Court Ruling: A Landmark in Trademark Protection
The case was heard in the matter of Ferrero SpA v. MB Enterprises by Justice Saurabh Banerjee, who concluded that Nutella had built substantial brand equity in India and deserved the enhanced legal safeguards that come with being classified as a well-known trademark.
The Court issued a permanent injunction against MB Enterprises, a firm found producing and distributing counterfeit Nutella jars. In addition to the injunction, the company was directed to pay ₹30 lakh in damages and ₹2 lakh in legal costs to Ferrero.
🧃 Nutella’s Growth in India: A Strong Market Presence
Although Nutella was launched internationally in 1964, it officially entered the Indian market around 2009. Since then, Ferrero has significantly expanded Nutella’s visibility and market penetration across India.
Evidence submitted in court showed that Ferrero invested heavily in brand promotion, with advertising budgets ranging between ₹3 crore and ₹16 crore annually. The company also reported substantial sales, including ₹233 crore in revenue during the 2020–21 financial year, followed by ₹145 crore in 2021–22 and ₹106 crore in 2022–23 (Source – Economic Times).
🚨 Counterfeiting Crisis: Serious Risks for Consumers
The case originated after a Maharashtra FDA raid in October 2021 revealed a large-scale counterfeit operation. Authorities discovered over 950,000 fake Nutella jars and hundreds of thousands of packaging materials mimicking Ferrero’s original branding. The products were being sold across Indian markets under deceptive names.
The court observed that counterfeit edible goods pose serious public health risks, particularly when they target children and families, who are the primary consumers of Nutella.
📜 Legal Implication: Why “Well-Known” Trademark Status Matters
A “well-known” status under Indian trademark law provides extraordinary legal protection, even beyond related categories. It prevents other entities from using similar branding or packaging—even on unrelated goods—if it causes confusion or dilutes the reputation of the original brand.
The ruling is in alignment with international recognition of Nutella’s trademark by global bodies like the World Intellectual Property Organization (WIPO) and the International Trademark Association (INTA).
🌍 Global Brands and Indian Courts: A Growing Trend
Nutella joins a growing list of global names, including Red Bull, Burger King, DHL, and New Balance, that have been granted “well-known” status by Indian courts. These decisions reflect a broader trend in Indian jurisprudence that values trans-border reputation and protects international trademarks from local misuse (Reference – APAA).
✅ Conclusion
With this judgment, Ferrero has secured stronger trademark enforcement in India, protecting its iconic Nutella brand from unauthorized use and market dilution. The decision strengthens consumer trust, promotes brand authenticity, and reinforces the judiciary’s commitment to intellectual property rights.