In a significant victory for established brands protecting their intellectual property, the Delhi High Court has dismissed appeals challenging a 2019 interim injunction that bars the use of the mark “POWER FLEX” in footwear products. The ruling reinforces Bata India Limited’s exclusive rights to its iconic “POWER” trademark, highlighting the risks of adopting similar marks even in slightly different product segments.
A Division Bench comprising Justices C. Hari Shankar and Om Prakash Shukla upheld the single-judge order from 2019, which had initially restrained Leayan Global Private Limited – the company behind the popular Red Chief footwear brand – from using “POWER FLEX” pending the outcome of the main trademark infringement suit.
The dispute dates back to 2019 when Bata, a household name in India’s footwear market, filed a suit alleging infringement, passing off, and unfair competition. Bata claimed that Leayan’s adoption of “POWER FLEX” for its leather shoes diluted the distinctiveness and goodwill associated with Bata’s “POWER” brand, primarily used for sports and canvas footwear since the 1970s.
Bata has multiple trademark registrations for “POWER,” both as a standalone word and in combination with devices or other terms. The company argued that “POWER” had acquired secondary meaning through decades of exclusive use, massive sales figures, and endorsements by sports personalities, making it strongly associated with Bata in consumers’ minds.
Leayan, on the other hand, contended that “POWER” is a common laudatory term meaning strength or durability, unsuitable for monopoly. They further argued that “POWER FLEX” was always used alongside their house mark “RED CHIEF,” targeted leather footwear rather than sports shoes, and posed no real confusion risk. Leayan also proposed undertakings to limit usage and avoid prominence to “POWER.”
The Division Bench rejected these defenses, finding a prima facie case of confusion. The court noted that “POWER” forms the dominant and essential part of “POWER FLEX,” potentially leading average consumers – who may not scrutinize differences in sub-categories like leather versus canvas – to believe the products originate from or are affiliated with Bata.
Importantly, the judges observed that even if “POWER FLEX” appears on packaging with “RED CHIEF,” its standalone use inside shoes could still mislead buyers. The court also dismissed arguments on delay or honest concurrent use, emphasizing Bata’s vigilance in opposing similar marks over the years.
However, the bench allowed Leayan to continue using the tagline “THE POWER OF REAL LEATHER,” viewing it as descriptive of material quality rather than a trademark, provided no undue emphasis is given to “POWER.”
This decision underscores the strength of well-established trademarks in India, even when they incorporate common words, if long-term use has built unique goodwill. Legal experts say it serves as a cautionary tale for competitors entering crowded markets: adding suffixes like “FLEX” to a dominant registered mark may not suffice to avoid infringement claims, particularly in related goods like footwear variants.
The underlying suit for permanent injunction, damages, and other reliefs remains pending before the single judge. Leayan may explore further appeals, but the upheld interim order maintains the status quo in Bata’s favor for now.
The ruling aligns with broader judicial trends protecting brand equity in India’s growing consumer market, where established players like Bata continue to dominate through rigorous IP enforcement.
