ipr news

Professor O.P. Katare Appointed as DPIIT IPR Chair Professor at Panjab University

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In a significant development for intellectual property research and policy advocacy, Professor O.P. Katare (Retired), has been appointed as the Chair Professor under the IPR Chair scheme at Panjab University.

The appointment order was formally issued by Panjab University Vice Chancellor, Professor Renu Vig, on Friday late evening, marking a new chapter in the university’s commitment to strengthening intellectual property (IP) education, innovation, and policy development.

A Stalwart in Pharmaceutical Sciences

Professor Katare, who previously served with distinction at UIPS, Panjab University, is widely recognized for his pioneering work in drug delivery systems, pharmaceutical formulation development, and translational research. With an illustrious academic and research career spanning over four decades, he has contributed extensively to both scientific literature and capacity-building in the Indian pharmaceutical landscape.

Prof. Katare has authored numerous peer-reviewed publications and holds several patents in drug formulation and delivery. His work has not only elevated the stature of Panjab University but has also impacted drug development practices at a national level.

DPIIT IPR Chair: A Strategic Initiative

The DPIIT IPR Chair scheme is a Government of India initiative designed to promote research, training, and awareness in the field of intellectual property rights (IPR). Under this scheme, eminent scholars are appointed to lead academic and outreach efforts aimed at strengthening India’s IPR ecosystem.

As the newly appointed IPR Chair Professor, Prof. Katare will be tasked with conducting interdisciplinary research on IPR issues, organizing training programs and workshops for stakeholders, and advising on policy matters related to patents, trademarks, copyrights, and industrial designs.

“Prof. Katare’s appointment under the DPIIT IPR Chair scheme is a matter of immense pride for Panjab University,” said Vice Chancellor Prof. Renu Vig. “His vast experience and deep understanding of innovation in the pharmaceutical sector will provide valuable insights into the evolving intellectual property landscape of India.”

Enhancing IPR Education and Policy

Prof. Katare’s role is expected to enhance the university’s academic offerings in the field of IPR and foster a culture of innovation-driven research. He is also likely to spearhead collaborations with industries, startups, legal experts, and policymakers to help translate academic research into real-world applications protected by robust IP frameworks.

Speaking on his appointment, Prof. Katare expressed gratitude and a renewed sense of purpose. “I am honored to take on this responsibility at a time when India is striving to become a global leader in innovation and IP management. I look forward to contributing to policy formulation, capacity-building, and promoting IP literacy across academic and industrial sectors.”

A Boost for Panjab University’s National Standing

Panjab University has been among the few institutions selected for the DPIIT IPR Chair, reflecting its growing prominence in the national innovation and legal ecosystem. The appointment of an accomplished academic like Prof. Katare is expected to further consolidate the university’s reputation as a hub of IP excellence.

The university administration has indicated that under Prof. Katare’s leadership, new initiatives will be launched to encourage patent filings by faculty and students, host national-level conferences on IP policy, and work closely with DPIIT to align academic efforts with national IPR goals.

Conclusion

Prof. O.P. Katare’s appointment as the DPIIT IPR Chair Professor at Panjab University is not only a recognition of his stellar academic career but also a strategic move to strengthen India’s IPR landscape through informed research and outreach. As he steps into this influential role, expectations are high for new milestones in intellectual property awareness, innovation policy, and academic-industry collaboration.

India Poised to Play Pivotal Role in Global 6G Development: Scindia

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India is positioning itself as a key contributor to the future of global telecommunications, with significant advancements in 6G technology research and innovation.

Speaking at a telecom innovation forum in the national capital, Scindia revealed that India aims to account for 10% of global 6G patents by the time international protocols are finalized in 2027. “India has already made notable progress in the 6G space, with two of its proposals being accepted. Our ambition is to shape the global standard by contributing at least one-tenth of the total patents,” the minister stated.

India’s 6G ambitions are guided by a vision of ubiquitous and equitable connectivity, ensuring that the transformative potential of advanced networks reaches every corner of the country. Unlike previous generations of mobile networks that primarily served urban and industrial centers, India’s 6G strategy emphasizes inclusivity and rural integration.

“The focus is on making 6G not just a technological milestone but a tool for social empowerment,” Scindia said. “We are not merely catching up with the world — we are aiming to lead through innovation and inclusive design.”

India’s commitment to innovation has been central to its recent telecom advancements. The establishment of the Bharat 6G Vision, launched by Prime Minister Narendra Modi in 2023, laid out a roadmap for indigenous development of 6G technology with a timeline that aligns with global efforts. Since then, India has ramped up investment in research, encouraged collaboration between academic institutions and industry, and fostered public-private partnerships.

The country’s contributions are being recognized on the international stage, with Indian researchers and technologists playing an increasingly prominent role in discussions held by global standard-setting bodies such as the ITU and 3GPP.

Scindia also pointed to India’s robust telecom infrastructure, which has evolved rapidly with the rollout of 5G services across major cities and towns. This foundational network, he said, is crucial for testing and deploying future 6G applications, which are expected to support ultra-low latency, high-speed data transfer, and seamless integration of AI and machine-to-machine communications.

Industry experts believe that 6G will revolutionize connectivity by enabling technologies like holographic communication, smart transportation systems, and immersive virtual environments. With its growing talent pool, strategic vision, and strong policy support, India is well on its way to becoming a global hub for 6G innovation.

As the world moves closer to defining the next frontier of wireless communication, India’s proactive engagement and leadership could help reshape the digital landscape — not only within its borders but also on the global stage.

MSME Ministry Partners with Denmark Patent Office to Facilitate IPR Transfer to Indian MSMEs

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In a landmark move aimed at enhancing innovation and global competitiveness among India’s micro, small and medium enterprises (MSMEs), the Ministry of Micro, Small and Medium Enterprises has announced a strategic collaboration with the Danish Patent and Trademark Office (DKPTO). The partnership is designed to facilitate the transfer of intellectual property rights (IPR) and technological know-how to Indian MSMEs, enabling them to scale up their operations and improve product quality through the adoption of advanced foreign technologies.

The initiative comes as part of the Ministry’s broader mission to modernize the MSME sector, which contributes nearly 30% to India’s GDP and employs over 110 million people. By connecting Indian MSMEs with Danish innovators and patent holders, the partnership aims to bridge the technological gap and support the integration of global best practices in manufacturing and services.

Key Highlights of the Agreement

Under the collaboration, the DKPTO will provide access to a curated repository of patents and utility models that are available for transfer or licensing. These include innovations across green technology, renewable energy, food processing, biotechnology, and advanced manufacturing — sectors that are highly relevant to the Indian MSME ecosystem.

The Ministry of MSME, through its Intellectual Property Facilitation Centres (IPFCs), will act as a conduit between Danish patent holders and Indian enterprises, helping MSMEs identify relevant patents and negotiate licensing terms. Additionally, a series of capacity-building workshops, webinars, and matchmaking events will be organized to raise awareness among Indian entrepreneurs about the commercial value of IPR and the mechanics of technology transfer.

Government Support and Incentives

Union Minister for MSMEs, Mr. Narayan Rane, lauded the partnership, stating, “This collaboration will be a game-changer for our MSMEs. By gaining access to cutting-edge technology from Denmark, Indian enterprises can accelerate innovation, improve efficiency, and expand their footprint in international markets.”

The Government of India is also expected to offer financial incentives and advisory support to MSMEs that enter into licensing agreements as part of this initiative. These incentives may include subsidies for licensing fees, support for prototype development, and assistance in adapting foreign technologies to local conditions.

Strengthening India-Denmark Ties

The partnership further strengthens the bilateral ties between India and Denmark, particularly under the Green Strategic Partnership signed in 2020. Both countries have emphasized sustainable development and clean technology as key areas of cooperation, and this initiative reflects a shared commitment to fostering innovation-led growth.

Director General Sune Stampe Sørensen said, “We believe that this knowledge exchange will not only benefit Indian enterprises but also open new markets for Danish inventors.”

Conclusion

The MSME Ministry’s agreement with the Denmark Patent Office marks a significant milestone in India’s journey toward becoming a knowledge-driven economy. By unlocking access to global IPR assets, the initiative holds the potential to catalyze innovation, enhance productivity, and strengthen the global competitiveness of Indian MSMEs — turning them into engines of sustainable economic growth.

Industry experts have hailed the move as a step in the right direction, calling for similar collaborations with other innovation-driven economies to build a robust and resilient MSME sector for the future.

3D Bioprinting Breakthroughs Face Patentability Challenges Amidst Legal and Ethical Complexities

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The advent of 3D bioprinting has revolutionized regenerative medicine, offering unprecedented possibilities in tissue engineering, organ fabrication, and personalized healthcare.  However, as this innovative field progresses, it encounters significant hurdles in securing patent protection, owing to intricate legal frameworks and ethical considerations.

The Promise of 3D Bioprinting

 This technology holds immense potential for addressing organ shortages, enabling drug testing on human-like tissues, and advancing personalized medicine.

Patentability: A Complex Landscape

Securing patents for bioprinting innovations is fraught with challenges, primarily due to the intersection of biotechnology and intellectual property laws.  In India, for instance, while the Indian Patents Act permits the patenting of bioprinting processes and bioinks, it imposes restrictions on products that closely resemble natural biological materials.  Sections 3(b) and 3(j) of the Act exclude inventions that are contrary to public order or morality and those related to plants and animals, respectively.  Consequently, bioprinted tissues or organs that are deemed too similar to natural counterparts may be considered non-patentable. 

Similarly, in the United States, the patent eligibility of bioprinted products is influenced by precedents that preclude the patenting of natural phenomena.  The “product of nature” doctrine, reinforced by cases like Association for Molecular Pathology v. Myriad Genetics, stipulates that naturally occurring substances, even if isolated, are not patentable.  Therefore, bioprinted tissues must exhibit characteristics markedly different from their natural counterparts to qualify for patent protection. 

Ethical and Legal Considerations

Beyond legal statutes, ethical concerns significantly impact the patentability of bioprinting innovations.  The use of human embryonic stem cells (ESCs) in bioinks raises moral questions, leading to potential objections under provisions that prohibit inventions contrary to public morality.  To navigate this, researchers are increasingly turning to induced pluripotent stem cells (iPSCs), which do not involve the destruction of embryos and are thus more ethically acceptable. 

Moreover, the ownership of digital models derived from a patient’s biological data introduces complexities in intellectual property rights.  Determining whether the patient, healthcare provider, or bioprinting company holds rights over these models is an ongoing debate, necessitating clear guidelines to protect individual privacy while fostering innovation. 

Navigating the Path Forward

To surmount these challenges, stakeholders in the bioprinting domain must adopt strategic approaches:

Innovative Claim Drafting: Emphasizing the artificial aspects and technical advancements of bioprinted products can help distinguish them from natural entities, enhancing patent eligibility.

Ethical Compliance: Utilizing ethically sourced materials and transparent methodologies can mitigate moral objections, facilitating smoother patent approval processes.

Collaborative Frameworks: Establishing clear agreements on data ownership and usage rights can preempt legal disputes and promote collaborative research.


As 3D bioprinting continues to evolve, addressing the intertwined legal and ethical issues is paramount to unlocking its full potential.  By proactively engaging with these challenges, the scientific community can pave the way for groundbreaking advancements that are both innovative and responsibly governed.

Delaware Court Upholds Acadia’s Patent Rights, Secures Protection for Nuplazid Formulation

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In a significant legal victory for Acadia Pharmaceuticals Inc., a Delaware district court has ruled in favor of the company’s arguments concerning patent infringement and validity, providing crucial protection for its flagship product, Nuplazid. The ruling reinforces Acadia’s intellectual property rights and ensures continued exclusivity for the formulation of the drug, which is widely used in the treatment of Parkinson’s disease-related psychosis.

The decision, issued earlier this week by the U.S. District Court for the District of Delaware, concluded that Acadia’s patent covering the specific formulation of Nuplazid is both valid and enforceable, and that a proposed generic version would infringe on this patent. The case centered around challenges brought by a generic drug manufacturer seeking to introduce a competing product ahead of patent expiration.

Chief Executive Officer Catherine Owen Adams welcomed the ruling, stating, “This decision is a critical validation of our intellectual property strategy and our commitment to protecting innovations that bring value to patients. Patent protection for Nuplazid’s formulation is essential to ensuring we can continue investing in research and development to address unmet medical needs.”

Nuplazid, approved by the U.S. Food and Drug Administration in 2016, is known for Its unique formulation has been central to its clinical effectiveness and commercial success, making the preservation of its patent rights a top priority for Acadia.

The court’s ruling effectively blocks the launch of a generic version until the expiration of Acadia’s patent, currently set for 2030. Legal analysts noted that the decision could have broader implications for similar cases involving branded pharmaceuticals defending their market exclusivity against generic challengers.

Investors responded positively to the news, with Acadia’s shares rising in after-hours trading. The company reaffirmed its financial guidance for the year, citing confidence in the continued revenue stream from Nuplazid.

This ruling is expected to bolster confidence among stakeholders and reinforces the legal protections afforded to novel pharmaceutical formulations under U.S. patent law.

MU Ionic Solutions and CATL Forge Patent Licensing Agreement to Advance Lithium-Ion Battery Technologies

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MU Ionic Solutions Corporation (MUIS), a subsidiary of Mitsubishi Chemical Corporation and UBE Corporation, has entered into a significant patent licensing agreement with Contemporary Amperex Technology Co., Limited (CATL), a global leader in energy storage and electric vehicle battery technologies. The agreement grants CATL access to MUIS’s patented lithium-ion battery (LIB) technologies, particularly in the field of electrolyte innovations.

Enhancing Battery Performance Through Collaboration

MUIS, established in 2020, focuses on the research, production, and global distribution of advanced electrolytes for lithium-ion batteries. Electrolytes are essential components that influence battery safety, performance, and lifespan. MUIS’s proprietary technology is designed to reduce side reactions within the battery, thereby improving power efficiency, extending battery life, and enhancing thermal stability.

By licensing these innovations, CATL aims to integrate MUIS’s cutting-edge electrolyte solutions into its battery systems, allowing for improvements in battery reliability, safety, and performance—particularly important for electric vehicles and renewable energy storage.

Supporting the Growing EV Market

The partnership arrives amid rapid growth in the global electric vehicle (EV) industry, where demand for high-performance, durable, and safe lithium-ion batteries continues to soar. Industry forecasts estimate a nearly 30% annual growth rate for automotive LIBs, driven by the worldwide push toward cleaner energy solutions and carbon neutrality.

Through this agreement, CATL is expected to leverage MUIS’s technologies to enhance its competitive edge in EV battery manufacturing. Meanwhile, MUIS benefits from expanded reach and validation of its proprietary electrolyte solutions in large-scale, real-world applications.

Toward a Sustainable Future

While the financial and technical details of the licensing deal remain confidential, the collaboration marks a strategic milestone for both companies. It exemplifies the power of cross-border partnerships in accelerating technological innovation and meeting the increasing global demand for sustainable energy solutions.

With MUIS’s expertise in electrolyte chemistry and CATL’s leadership in battery manufacturing, the two companies are well-positioned to contribute to the next generation of safer, more efficient lithium-ion batteries—supporting the global transition to electric mobility and renewable energy.

Apple Explores Gesture Recognition with Antenna-Based Object Detection in New Patent Application

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The United States Patent and Trademark Office (USPTO) published a new patent application from Apple Inc. that unveils a potential leap in gesture recognition and object interaction technology for future electronic devices. The patent, titled “Electronic Devices with Antennas and VSWR Sensors for Object Detection,” outlines a system that utilizes wireless circuitry, multiple antennas, and Voltage Standing Wave Ratio (VSWR) sensors to detect the position and movement of external objects such as a user’s finger or an Apple Pencil.

The technology, according to the patent documentation, could enable Apple devices to sense the angular location and distance of objects in their vicinity, paving the way for advanced gesture control, adaptive signal direction, and more responsive device interactions — all without requiring traditional cameras or touchscreens.

The Role of VSWR Sensors in Object Detection

VSWR is a measurement typically used in antenna systems to determine impedance mismatches. In Apple’s proposed design, however, VSWR readings are repurposed for spatial sensing. The system measures how signals reflect off nearby objects, with changes in the reflected wave patterns offering clues about the object’s distance and angle relative to the device’s antennas.

By deploying multiple antennas at strategic locations on a device, each equipped with VSWR sensors, the device’s onboard processors can triangulate the position of external elements. For instance, if a user’s finger approaches the side of a tablet or an Apple Pencil hovers above a display, the system can detect this and respond appropriately.

Enhanced Communication and Gesture Recognition

One of the key innovations described in the patent is the device’s ability to adapt its wireless communication dynamically based on the location of nearby objects. If a user’s hand is found to be obstructing the optimal path for signal transmission, the device can automatically adjust beamforming directions or signal power to maintain performance.

More notably, the system opens new possibilities for gesture-based controls. Without relying on cameras or external sensors, a device could recognize finger movements or stylus gestures in the air, offering new ways to navigate interfaces, trigger shortcuts, or interact with content.

Apple suggests that this technology could be integrated into a range of future products, including smartphones, tablets, wearables, and even smart glasses or other head-mounted displays.

Potential Use Cases

The application hints at a number of forward-looking applications for the technology, including:

  • Air-based gestures: Users could control volume, scroll through documents, or launch applications with mid-air swipes or circular motions near the device.
  • Smart Pencil tracking: Apple Pencil movements could be detected even when not in contact with a screen, improving handwriting and drawing precision or enabling 3D input.
  • Adaptive signal optimization: Devices could identify hand positions during use and redirect antennas for better network or accessory connections.

Future Implications

This patent aligns with Apple’s growing interest in spatial computing and non-contact interaction technologies. With products like the Vision Pro and advancements in LiDAR and ultra-wideband (UWB) sensors, Apple continues to push the envelope in how users interact with digital content and hardware.

While not all patents lead directly to commercial products, this filing reinforces Apple’s direction toward intuitive, touch-free user interfaces. It could ultimately influence the next generation of iPads, iPhones, and wearables, further blurring the line between the physical and digital worlds.

As with many of Apple’s patent applications, the timing and implementation of this technology remain uncertain. However, its publication offers a clear glimpse into the company’s ambitions for smarter, more context-aware devices that respond seamlessly to their users’ presence and intent.

Exclusive: Google Dominates AI Patent Applications, Cementing Its Leadership in the Field

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In a sweeping assertion of technological supremacy, Google has emerged as the frontrunner in artificial intelligence (AI) innovation, filing more AI-related patents than any other company globally. This development underscores the tech giant’s aggressive strategy to dominate the rapidly evolving AI sector, with implications that stretch across industries, from healthcare and finance to autonomous vehicles and language processing.

A Surge in AI Patent Filings

According to data obtained from the United States Patent and Trademark Office (USPTO) and international intellectual property databases, Google filed over 6,500 AI-related patents in 2024 alone, marking a 20% increase from the previous year. This figure places Google ahead of other major contenders such as IBM, Microsoft, and Samsung, who have also heavily invested in AI research and development.

Industry analysts attribute this surge to Google’s ongoing integration of AI into its core products—ranging from its search engine and Google Assistant to Google Cloud and the Android ecosystem. Google’s AI research subsidiary, DeepMind, has also significantly contributed to this patent dominance through cutting-edge work in reinforcement learning, generative AI, and neural networks.

Strategic Areas of Innovation

Google’s patent portfolio reveals its strategic focus on foundational AI models, including large language models (LLMs), computer vision, and machine learning infrastructure. A significant portion of these patents centers around techniques to optimize training efficiency, reduce energy consumption, and improve model alignment and interpretability—areas critical to the safe and scalable deployment of AI systems.

Particularly notable are patents involving Gemini, Google’s flagship AI model series designed to compete with OpenAI’s GPT line and Anthropic’s Claude. Gemini has been integrated into products like Google Workspace, Chrome, and Pixel devices, showcasing Google’s commitment to AI-first development across its ecosystem.

Global Implications and Competitive Edge

The acceleration in patent filings not only reflects Google’s technological edge but also serves as a strategic maneuver in the increasingly competitive global AI race. With nations like China, South Korea, and the European Union investing heavily in AI capabilities, intellectual property has become a key battleground.

“Patents are not just about legal protections—they’re about market positioning,” said Dr. Evelyn Ramos, an AI policy expert at Stanford University. “Google’s dominance in AI patents gives it leverage in licensing, partnerships, and even regulatory discussions.”

Concerns Over Monopoly and Regulation

While Google’s patent prowess is celebrated in the innovation arena, it has also raised concerns about monopolistic behavior. Critics argue that the tech giant’s expansive IP portfolio may stifle competition by creating barriers for smaller players and startups aiming to innovate in the same space.

In response to these concerns, Google has emphasized its commitment to open-source contributions and responsible AI development. The company has released several tools and models under open licenses, including TensorFlow and portions of the Gemma models, to foster collaboration and transparency in AI research.

Looking Ahead

As AI becomes the defining technology of the next decade, Google’s aggressive push for intellectual property leadership is poised to influence everything from global standards to everyday user experiences. With generative AI reshaping content creation, education, and decision-making processes, Google’s dominance in the patent landscape ensures that it will remain at the forefront of both innovation and debate.

In an era where data is the new oil and algorithms are the new engines, Google’s strategy underscores a broader truth: in the AI race, ownership of ideas may matter as much as their execution.

This article is based on proprietary data analysis and expert interviews.

Delhi High Court Summons ‘Nashville Fried Chicken’ Over KFC Trademark Dispute

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The Delhi High Court has issued a summons to ‘Nashville Fried Chicken’, a local restaurant, in response to a trademark infringement lawsuit filed by the globally recognized fast-food chain, Kentucky Fried Chicken (KFC). The legal action stems from KFC’s claims that the eatery is imitating its brand identity and misleading customers.

KFC Alleges Brand Imitation

KFC, operated by Yum! Brands, alleges that ‘Nashville Fried Chicken’ unlawfully uses branding elements that closely resemble those of KFC. This includes similarities in the visual design, menu presentation, and particularly the acronym “NFC”, which KFC claims is a deliberate attempt to confuse customers and exploit the popularity of its brand.

The lawsuit also highlights the use of the word “Nashville” in the restaurant’s name — a term that features prominently in KFC’s own menu item, the “Nashville Hot Chicken.” KFC maintains that this choice of branding is likely to mislead consumers into believing there is an association between the two businesses.

Court Issues Summons

Justice Anish Dayal, presiding over the case, admitted the matter and ordered the defendant to respond to the allegations. The court recognized the potential for consumer deception due to the overlapping branding and has scheduled the matter for further hearing in the coming weeks.

The court acknowledged KFC’s longstanding presence in India and noted that the alleged similarities in branding may amount to “passing off” — a situation where one business misrepresents its goods or services as those of another.

KFC Seeks Injunction and Damages

In the lawsuit, KFC has asked the court to issue a permanent injunction preventing ‘Nashville Fried Chicken’ from using the contested name and related branding. The company is also pursuing financial compensation, citing harm to its reputation and brand equity.

According to KFC, its brand elements — including its signature red-and-white color scheme, the image of Colonel Sanders, and its widely known slogans — have earned significant recognition among Indian consumers over the years. The company argues that any imitation not only confuses the public but also weakens its distinct brand identity.

Implications of the Case

The outcome of this legal battle could have broader implications for the Indian food and hospitality industry, particularly concerning brand protection and intellectual property rights. Legal analysts suggest that the case could set a benchmark on how Indian courts view brand mimicry, especially when smaller entities adopt marketing elements similar to established international brands.

The next hearing is expected to take place in June, where both parties will present their detailed arguments before the court.

Maruti Suzuki e-Vitara Patented in India; Launch Scheduled for September 2025

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Maruti Suzuki has officially patented its upcoming electric SUV, the e-Vitara, in India, marking a significant step towards its anticipated launch in September 2025. This move positions Maruti Suzuki to compete in the rapidly expanding electric vehicle (EV) market in India.

Design and Platform
The e-Vitara is built on the Heartect-e platform, a collaboration between Suzuki and Toyota. This platform integrates eAxles, combining the motor and inverter into a single unit, enhancing efficiency and performance. The SUV features a rugged design with elements like 3-point Matrix LED DRLs, rear lamps, 18-inch alloy wheels, and active air vents at the front to improve aerodynamics .

Battery Options and Range
Maruti Suzuki offers two battery pack options, the larger 61 kWh battery is expected to provide a range of over 500 km on a single charge, making it competitive in its segment .

Interior Features
Inside, the e-Vitara boasts a modern cabin with a 10.25-inch instrument cluster, ambient lighting, a floating center console, a wireless charging pad, and a panoramic glass roof. The SUV also offers a 10-way electrically adjustable driver’s seat and a 40:20:40 split rear seat configuration, enhancing comfort and practicality .

Safety and Technology
Safety features include seven airbags as standard across all variants, a 360-degree camera, and a suite of Advanced Driver Assistance Systems (ADAS). These features aim to provide a high level of safety for occupants .

Pricing and Launch Details
The e-Vitara is expected to be priced competitively, with the base 49 kWh variant starting around ₹20 lakh (ex-showroom). The 61 kWh variant could be priced at approximately ₹25 lakh, while the AllGrip-e AWD model may approach ₹30 lakh . Production is set to commence at Maruti’s Gujarat plant, with exports planned to over 100 countries, including Europe and Japan .


Competitors in the Indian Market
Upon launch, the Maruti Suzuki e-Vitara will compete against several established and upcoming electric SUVs in India, including:

Tata Curvv EV: Expected to be priced between ₹17.49 lakh and ₹22.24 lakh .

Mahindra BE 6: Priced at ₹18.90 lakh .

Hyundai Creta Electric: Expected to be priced between ₹17.99 lakh and ₹24.38 lakh .

MG ZS EV: Priced between ₹18.98 lakh and ₹26.64 lakh .

With its competitive pricing, advanced features, and robust performance, the Maruti Suzuki e-Vitara is poised to be a strong contender in the Indian electric SUV market.