Madras High Court Restores SAKTHI Trademark After 20 Years

Madras High Court building with a gavel and documents symbolizing the reinstatement of the SAKTHI trademark after its cancellation by the Trade Marks Registry.

In a significant ruling strengthening procedural safeguards under India’s trademark regime, the Madras High Court has set aside the cancellation of the “SAKTHI” trademark, nearly two decades after it was granted. The court held that the Trade Marks Registry acted arbitrarily and in violation of principles of natural justice by cancelling a valid registration without issuing prior notice or granting an opportunity of hearing.

The judgment offers strong relief to long-standing trademark owners and sends a clear message to administrative authorities: once a trademark is registered, it cannot be undone through shortcuts or unilateral action.

A Trademark Built Over Decades

The dispute revolves around the trademark “SAKTHI”, used by a Tamil Nadu–based trading firm for rice and allied food products. The brand has been in commercial use since the late 1970s and was formally registered under the Trade Marks Act in the mid-2000s. The registration stood renewed and valid for years, forming the backbone of the company’s commercial identity.

After nearly 20 years of uninterrupted statutory protection, the proprietor was shocked to discover that the trademark had been listed as “abandoned” and subsequently cancelled by the Registry. The cancellation stemmed from internal administrative listings related to opposition proceedings, despite the fact that a registration certificate had already been issued long ago.

Crucially, the Registry took this drastic step without issuing any notice to the trademark owner.

Court Finds Cancellation Legally Unsustainable

The Madras High Court examined the record and found the Registry’s action fundamentally flawed.

The court ruled that once a trademark registration certificate is granted, the proprietor acquires a vested statutory right. Such a right cannot be taken away without strictly following the procedure prescribed under the Trade Marks Act. Any challenge to an existing registration must be raised only through rectification proceedings, and not by treating a granted mark as if it were still a pending or abandoned application.

The court was categorical that cancellation without notice is void in law. It observed that the failure to provide the trademark owner an opportunity to be heard amounted to a gross violation of natural justice. On this ground alone, the impugned cancellation order could not survive judicial scrutiny.

Registry’s Conduct Draws Sharp Criticism

The High Court also took note of the fact that the Trade Marks Registry had earlier given an undertaking before the Delhi High Court to withdraw controversial public notices relating to abandoned marks. Despite this assurance, the Registry proceeded to cancel the “SAKTHI” trademark.

The bench held that such conduct not only breached procedural law but also undermined the credibility of statutory authorities entrusted with protecting intellectual property rights.

In firm language, the court clarified that administrative convenience cannot override statutory protection granted to trademark owners.

Clear Contrast: Registered Rights vs Bureaucratic Action

The ruling draws a sharp contrast between two competing realities:

  • On one side, a trademark lawfully registered, renewed, and relied upon for decades in commerce.
  • On the other, an administrative action that ignored the existence of that registration and bypassed mandatory safeguards.

The court decisively sided with the former, reinforcing that registration is not a temporary privilege but a legally enforceable right.

Order of Reinstatement

Allowing the appeal, the Madras High Court quashed the cancellation order and directed the Trade Marks Registry to restore the “SAKTHI” trademark registration within four weeks.

This reinstatement restores the proprietor’s exclusive rights over the mark and protects it from potential misuse or infringement arising from the erroneous cancellation.

Wider Impact on Trademark Administration

Legal experts say the judgment has far-reaching implications for India’s trademark ecosystem. Over the past few years, brand owners have raised concerns over mass abandonment notices, system-driven cancellations, and lack of transparency in Registry procedures.

This ruling firmly establishes that:

  • Registered trademarks cannot be cancelled through administrative listings.
  • Due process is mandatory, regardless of how old the registration is.
  • The Registry must act strictly within statutory boundaries.

For businesses, especially small and medium enterprises, the judgment provides reassurance that long-standing brand equity will not be wiped out overnight due to procedural lapses.

Conclusion

The Madras High Court’s decision is a strong reaffirmation of rule of law in intellectual property administration. By restoring a two-decade-old trademark and calling out procedural violations, the court has reinforced trust in India’s trademark framework.

At a time when brand value and intellectual property drive business growth, the ruling stands as a reminder that legal certainty, fairness, and due process are non-negotiable — even for administrative authorities.

Delhi High Court Grants Injunction to Delhivery in Fake Franchise Scam

Delhi High Court grants injunction to Delhivery against fake franchise and trademark scam

In a strong message against online fraud and brand impersonation, the Delhi High Court has granted an ex-parte interim injunction in favour of logistics major Delhivery Limited, restraining unknown entities from misusing its trademark, brand identity and franchise name to run fraudulent schemes. The order targets a growing ecosystem of fake websites, emails and phone calls that allegedly duped the public by posing as authorised Delhivery representatives.

The ruling reflects the judiciary’s increasingly firm approach to digital trademark abuse, especially where brand misuse directly harms consumers.

A Case of Digital Deception

Delhivery approached the High Court after discovering that several individuals were falsely representing themselves as the company or its authorised agents. These impostors allegedly used deceptively similar domain names, copied branding elements and official-looking communications to offer fake franchise and distributorship opportunities.

According to the company, unsuspecting individuals were asked to deposit money for franchises, courier partnerships or delivery services that had no connection with Delhivery. By the time victims realised the truth, the money had already changed hands and the perpetrators had disappeared behind digital anonymity.

Delhivery argued that such activities not only caused financial loss to the public but also severely damaged its brand reputation, goodwill and consumer trust built over years.

Court Finds Strong Prima Facie Case

The matter was heard by Justice Jyoti Singh, who found that Delhivery had established a strong prima facie case of trademark infringement and passing off. The court observed that the defendants’ use of the Delhivery name and deceptively similar marks appeared calculated to mislead the public into believing there was a legitimate association with the company.

Given the urgency of the situation and the continuing harm to consumers, the court granted ex-parte relief — meaning the order was passed without first hearing the alleged infringers. Such relief is typically reserved for cases where delay could cause irreparable damage.

Sweeping Injunction and Enforcement Orders

The High Court passed a comprehensive interim order restraining the defendants from using the “Delhivery” mark or any deceptively similar name in any form. This includes usage in domain names, email addresses, websites, promotional material, franchise agreements or business communications.

Beyond a standard injunction, the court issued multiple enforcement-focused directions aimed at cutting off the fraud at its source. Domain name registrars were directed to suspend and lock websites that used infringing domain names. Telecom service providers were ordered to disclose subscriber details linked to phone numbers used in the scam. Banks holding accounts associated with the fraudulent activities were instructed to share KYC details and take steps to freeze or suspend those accounts.

These directions reflect a broader trend in Indian courts, which are increasingly adopting a multi-agency approach to tackle digital fraud rather than limiting relief to paper injunctions.

Why the Ruling Matters

The Delhivery order is significant for several reasons.

First, it highlights how trademark infringement has evolved from physical imitation to sophisticated digital impersonation. Fraudsters today rely on look-alike websites, cloned logos and professional-sounding emails rather than counterfeit goods or storefronts.

Second, the order places consumer protection at the centre of trademark enforcement. The court recognised that such scams primarily target ordinary citizens looking for business opportunities, employment or partnerships. By acting swiftly, the judiciary aims to prevent further financial harm.

Third, the case reinforces that well-known brands have a legal duty — and now judicial backing — to actively protect their trademarks in cyberspace. Failure to act quickly can allow scams to spread and damage brand credibility beyond repair.

Part of a Larger Judicial Pattern

The Delhivery injunction fits into a broader pattern of recent decisions where Indian courts have stepped in to curb fake franchises, recruitment scams and impersonation rackets. Over the past few years, courts have passed similar orders in cases involving food delivery platforms, quick-commerce startups and consumer brands whose names were misused online.

What sets this case apart is the scale of enforcement. By involving domain registrars, telecom companies and banks, the court has shown that online fraud cannot be addressed in silos. Digital scams operate across platforms, and legal remedies must do the same.

Ex-Parte Relief: A Powerful Tool

Ex-parte injunctions are often criticised for being drastic, but courts grant them sparingly. In this case, the court was persuaded that immediate action was necessary to prevent ongoing harm. If the defendants were given advance notice, the fraudulent operations could simply shift domains, phone numbers or bank accounts.

By freezing the infrastructure of the scam, the court ensured that the relief was practical, not merely symbolic.

Implications for Businesses and Consumers

For businesses, the ruling is a reminder to actively monitor brand misuse online and respond swiftly through legal channels. Courts are increasingly receptive to evidence of digital impersonation and willing to grant urgent relief when the facts justify it.

For consumers, the case serves as a cautionary tale. Franchise and partnership offers from well-known brands should always be verified through official websites and communication channels. Courts can intervene, but prevention remains the first line of defence.

What Lies Ahead

The matter has been listed for further hearing, where the court will examine additional evidence and consider whether the interim injunction should be confirmed, expanded or converted into a permanent order. The identification of the individuals behind the scam will also be a key focus as authorities act on the disclosures ordered by the court.

Legal experts believe the case could further strengthen jurisprudence on digital trademark enforcement and set benchmarks for coordinated action against online fraud.

Conclusion

The Delhi High Court’s order in favour of Delhivery sends a clear and timely message: digital impersonation and fake franchise scams will not be tolerated. By combining trademark law with robust enforcement mechanisms, the court has demonstrated how the legal system can adapt to modern forms of fraud.

As online commerce and digital branding continue to expand, such rulings are likely to play a crucial role in protecting both businesses and the public from increasingly sophisticated scams.

Perplexity AI Trademark Win Hits Legal Roadblock as Court Reopens Case

Perplexity AI trademark dispute as US federal court reviews cancellation order

A federal trademark battle involving fast-rising AI search company Perplexity AI Inc. has taken a dramatic turn. What first looked like a decisive courtroom victory has now slipped into legal uncertainty. A U.S. judge has withdrawn an order canceling a rival firm’s trademark and reopened a critical question: Did the court have the authority to cancel it at all?

The reversal underscores how procedural law can reshape high-stakes intellectual property disputes. It also highlights the growing pressure on courts as artificial intelligence companies clash with traditional trademark holders over names, brands, and market identity.

A Swift Win, Then a Sudden Stop

In January, Perplexity AI appeared to score a clear win against Perplexity Solved Solutions Inc., a Texas-based software company that held a federal trademark registration for the word “Perplexity.” The court ruled in favor of the AI company after the Texas firm failed to defend its claims once its lawyers withdrew from the case.

The judge found that the trademark registration could be canceled due to fraud and procedural default. For Perplexity AI, the ruling offered immediate relief. It removed a legal obstacle hanging over its rapidly expanding brand and sent a strong signal to competitors and critics alike.

But that victory did not last long.

Days later, the same judge vacated the order. She raised concerns about jurisdiction, questioning whether the court retained the power to cancel the trademark after dismissing the underlying claims. The court has now ordered Perplexity AI to explain why the cancellation should still stand under federal law.

The ruling transformed a clean win into a renewed legal test.

Understanding the Jurisdiction Question

At the heart of the dispute lies a technical but powerful legal issue. Federal courts can only issue rulings when they have clear jurisdiction. If a case is dismissed too early, courts may lose authority to grant additional remedies, including trademark cancellation.

In this case, the judge signaled concern that the court may have crossed that boundary. Even if the trademark was vulnerable, the court must first confirm it had the legal right to invalidate it.

Legal analysts say this move reflects judicial caution rather than doubt about the merits of Perplexity AI’s arguments. Courts are increasingly careful when issuing orders that affect federal trademark registers, especially when one party is absent.

How the Trademark Fight Began

The dispute began when Perplexity Solved Solutions sued Perplexity AI, accusing the startup of trademark infringement and unfair competition. The Texas company argued that Perplexity AI’s name, branding, and online presence caused confusion among customers and violated its registered rights.

Perplexity Solved Solutions, founded years before the AI startup, offers enterprise software tools and collaboration platforms. It secured its federal trademark registration in 2022, years before Perplexity AI became a global name in AI-powered search.

Perplexity AI responded aggressively. It denied confusion claims and countered with a strategy aimed at wiping the trademark off the books entirely. When the Texas firm stopped actively defending the case, the AI company pushed for default judgment.

That strategy initially worked.

Default Judgment vs. Due Process

Default judgments are legal shortcuts with serious consequences. Courts issue them when one party fails to participate in litigation. While efficient, they also raise due-process concerns, especially in cases involving permanent remedies like trademark cancellation.

By vacating the cancellation order, the judge signaled the need to balance speed with fairness. The court must ensure it follows proper legal steps, even when one side stops participating.

This moment illustrates how procedure can outweigh substance. Even a strong argument can collapse if the court lacks authority to act.

A Pattern of IP Pressure on AI Firms

The trademark fight is not an isolated challenge for Perplexity AI. The company has become a central figure in broader legal battles over how artificial intelligence systems use names, content, and data.

As AI platforms grow more visible, they increasingly collide with traditional intellectual property law. Publishers, software firms, and brand owners argue that AI tools blur lines of ownership and attribution. AI companies counter that innovation demands flexibility and transformation.

Perplexity AI sits squarely in that tension. Its business model depends on summarizing, referencing, and synthesizing information at speed. That model has drawn scrutiny not only from trademark holders but also from content publishers and media organizations.

Comparing the Stakes: AI Startups vs. Legacy Brands

The Perplexity dispute highlights a growing divide in the digital economy.

AI-driven startups move fast. They scale globally. Their brands become valuable almost overnight. They often challenge existing IP frameworks and push courts to adapt.

Legacy rights holders, by contrast, rely on formal registrations and established legal protections. They see trademarks as shields against confusion and dilution. For them, enforcement is survival.

This clash creates friction. Courts must now decide how to apply decades-old trademark principles to companies whose products and reach did not exist when those rules were written.

What Happens Next

Perplexity AI now faces a clear task. It must convince the court that it still has jurisdiction to cancel the trademark, even after dismissing the original claims. If the court agrees, the cancellation may be reinstated. If not, the trademark could survive, forcing a new phase of litigation or settlement talks.

The outcome will matter beyond this case. It could influence how courts handle trademark cancellations tied to default judgments. It could also shape how aggressively AI companies pursue brand protection through litigation.

Why This Case Matters

This dispute goes beyond one word or one company. It reflects a legal system struggling to keep pace with technological change. As AI firms reshape markets and language itself, trademark law faces new tests of relevance and reach.

For Perplexity AI, the stakes are immediate. The company must protect its identity while navigating a legal maze. For the courts, the challenge is broader: enforcing the law without stifling innovation.

For now, the name “Perplexity” remains legally unresolved. The court’s next decision will determine whether the AI company can fully claim it—or whether this battle is only just beginning.

“Tiger” Is Generic, Not Exclusive: Delhi High Court Draws a Clear Line in Trademark Law

Delhi High Court rules Tiger is a generic word in trademark dispute

The Delhi High Court has delivered a sharp and instructive ruling on trademark exclusivity. In a dispute over agricultural implements, the Court held that the word “Tiger” is a common and generic term. It ruled that no single business can claim monopoly rights over it. The judgment reinforces a long-standing principle of trademark law: common words belong to the market, not to one trader.

The decision sends a strong signal to brand owners who rely on popular words to assert exclusive rights. It also offers clarity to small businesses facing aggressive trademark litigation.

The Dispute at a Glance

The case arose from a conflict between two manufacturers of agricultural tools. The plaintiff marketed its products under the registered device mark “TIGER GOLD BRAND.” The defendant sold similar goods using the mark “TIGER PREMIUM BRAND.”

The plaintiff alleged trademark infringement and passing off. It argued that the defendant’s use of “Tiger” caused confusion among consumers. It claimed goodwill built over years of use. It sought an interim injunction to restrain the defendant from using the word.

The defendant pushed back hard. It argued that “Tiger” is a commonly used word in trade. It said the plaintiff had no exclusive right over it. It emphasized that both marks were visually and conceptually different.

The Delhi High Court had to decide whether a common English word, used widely across industries, could be fenced off by one trader.

The Court’s Central Finding: “Tiger” Is Generic

Justice Tejas Karia cut straight to the heart of the issue.

The Court ruled that “Tiger” is a generic and commonly used word. It lacks inherent distinctiveness. Businesses frequently use it to convey strength, power, and aggression. These are descriptive ideas, not indicators of a single commercial source.

The Court made it clear. Trademark law does not reward appropriation of common language. It protects distinctiveness, not popularity.

This finding proved fatal to the plaintiff’s case.

Device Mark vs Word Monopoly

The plaintiff relied heavily on its trademark registration. However, the Court drew an important distinction.

It held that registration of a device mark does not grant exclusivity over individual generic words contained within it. A trader may own the overall visual combination. It cannot isolate a common word and claim absolute control.

The Court emphasized that trademarks must be assessed as a whole, not dissected piece by piece to extract monopoly rights.

This reasoning aligns with settled law. Courts consistently reject attempts to monopolise generic or descriptive components of composite marks.

No Proof of Secondary Meaning

The plaintiff attempted to argue that “Tiger” had acquired distinctiveness through use. The Court was not convinced.

To claim exclusivity over a generic word, a party must prove secondary meaning. That means consumers must associate the word exclusively with one source. This requires strong and specific evidence.

The plaintiff failed to provide such proof.

There was no compelling data. No consumer surveys. No market studies. No material showing that buyers identified “Tiger” solely with the plaintiff’s goods.

Without this evidence, the claim collapsed.

Comparative Test: Are the Marks Similar?

The Court then compared the two marks side by side.

It examined their visual appearance, overall structure, and trade presentation. It looked at how an average consumer with imperfect recollection would perceive them.

The result was clear.

TIGER GOLD BRAND” and “TIGER PREMIUM BRAND” were not deceptively similar. Their designs, get-up, and overall impressions differed. The shared word “Tiger” alone could not create confusion.

The Court stressed a crucial rule. Trademark comparison is holistic. Courts do not focus on isolated elements. They consider the total commercial impression.

On this test, the plaintiff failed again.

Passing Off Claim Falls Flat

The plaintiff also alleged passing off. That required proof of three elements: goodwill, misrepresentation, and damage.

The Court found gaps at every level.

While the plaintiff claimed reputation, it did not demonstrate exclusivity over the word “Tiger.” Without exclusivity, misrepresentation could not be established. Without misrepresentation, the question of damage did not arise.

The passing off claim therefore lacked substance.

Interim Injunction Denied

Given these findings, the Court refused to grant an interim injunction.

It held that the plaintiff failed to establish a prima facie case. The balance of convenience did not favour restraint. Preventing the defendant from using a generic word would unfairly restrict trade.

The decision preserves competition. It prevents misuse of trademark law as a weapon against market rivals.

A Comparative Perspective: What the Judgment Reinforces

This ruling fits squarely within broader trademark jurisprudence.

Courts have repeatedly held that generic and descriptive words must remain free for all. Granting exclusivity over such terms would distort markets. It would allow brand owners to corner language itself.

In contrast, invented words, unique combinations, and distinctive logos enjoy strong protection. They perform the true function of a trademark. They identify source. They reduce consumer confusion.

The Delhi High Court’s judgment reinforces this balance.

Impact on Businesses and Brand Strategy

The ruling carries clear lessons for businesses.

First, choosing a popular word is not enough. Without distinctiveness, enforcement will be weak.

Second, companies must invest in unique branding elements. Logos, stylisation, colour schemes, and coined terms offer stronger legal shields.

Third, aggressive litigation based on generic words can backfire. Courts are increasingly alert to overreach.

For small businesses, the judgment offers reassurance. It protects them from being pushed out by larger players claiming ownership over everyday words.

Why This Decision Matters

This case goes beyond “Tiger.” It addresses a recurring problem in trademark disputes.

Many brand owners attempt to stretch trademark rights beyond their legal limits. They rely on registration without understanding its scope. They seek injunctions to block competitors from using common language.

The Delhi High Court has drawn a firm line.

Trademark law exists to prevent confusion, not to eliminate competition. It protects innovation, not imitation of language itself.

The Road Ahead

As Indian markets grow more crowded, trademark conflicts will increase. Courts will continue to face pressure to grant quick injunctions.

This judgment shows judicial restraint. It favours principle over power. It prioritises market fairness over brand aggression.

In doing so, it strengthens confidence in India’s intellectual property system.

Final Word

The Delhi High Court’s ruling delivers a powerful message. Generic words cannot be owned. Popularity does not equal exclusivity. Registration does not override common sense.

For trademark owners, the lesson is simple. Build brands, not monopolies. Create identity, not entitlement.

In the battle between common language and private control, the Court has chosen clarity.

Delhi High Court Delivers Landmark Ruling: LG Sponsorship Payments to ICC Classified as Taxable Royalty

In a move that sends shockwaves through the corporate sponsorship landscape, the Delhi High Court has delivered a definitive blow to LG Electronics India. The Court ruled that payments made for sponsorship rights involving the use of international trademarks constitute “royalty.” This landmark decision mandates the deduction of Tax Deducted at Source (TDS), fundamentally altering how multi-million dollar sports deals are taxed in India.
The Division Bench, comprising Justice V. Kameswar Rao and Justice Vinod Kumar, dismissed the writ petition filed by LG Electronics. This judgment ends a long-standing battle between the consumer electronics giant and the Indian Revenue authorities.
The Core of the Dispute
The conflict traces back to a massive global partnership agreement. LG Electronics entered into a contract with Global Cricket Corporation (GCC), Singapore. GCC held the commercial rights for major International Cricket Council (ICC) events, including the 2003 World Cup.
LG paid a staggering USD 27.5 million for these global rights. Out of this, USD 11 million was attributed specifically to the Indian entity. LG argued that these payments were purely for “advertisement services.” They claimed the money paid for stadium space and media visibility represented business profits. Since GCC had no Permanent Establishment (PE) in India, LG argued the income was not taxable in India.
However, the Income Tax Department disagreed. The Revenue asserted that the agreement did not just buy “space.” It bought the “brand.”
The “Royalty” Breakthrough
The Court’s analysis centered on the nature of the rights transferred. The Revenue had previously split the payment into two categories. They attributed two-thirds of the payment to advertisement and one-third to the “right to use trademarks.”
The Delhi High Court upheld this 1/3rd apportionment. The judges ruled that the right to use the ICC logo, the World Cup mascot, and other proprietary marks on LG’s packaging and promotional material was a transfer of intellectual property rights.
Under the Income Tax Act and the India-Singapore Double Taxation Avoidance Agreement (DTAA), such payments fall under the definition of “royalty.”
A Defeated Defense
LG’s legal team fought hard to categorize the trademark use as “incidental.” They argued that the primary goal was brand exposure through advertisement. They claimed the logo was merely a tool to facilitate that advertisement.
The Court rejected this logic with surgical precision. The Bench noted that LG did not just display the ICC marks; they exploited them. The company used the prestige of the ICC to enhance its own brand equity. By placing the World Cup logo on its refrigerators and televisions, LG gained a commercial advantage that exceeded simple billboard placement.
“The use of the mark was not a side effect,” the Court indicated. “It was a core component of the commercial value LG sought to acquire.”
The Power of the Trademark
This ruling emphasizes the immense value of intellectual property in sports. In modern marketing, the “Official Partner” status is a potent weapon. It allows a corporation to weave its identity into the fabric of a global event.
The Court observed that the agreement gave LG the right to use the “ICC Trophy” and other protected symbols in its global marketing campaigns. This privilege is distinct from buying a 30-second television spot or a boundary board. It is a license to use a protected brand. Therefore, it is a royalty.
Financial Implications for Corporates
The immediate impact is financial. The Court upheld the requirement for LG to deduct 15% TDS on the portion of the payment deemed royalty.
For multinational corporations (MNCs), this creates a significant compliance hurdle. Every sponsorship deal must now be meticulously dissected. Companies cannot simply label a payment as “advertisement” to avoid the tax net. The Revenue will look past the label to find the true substance of the transaction.
If a deal includes the right to use a logo on products, websites, or merchandise, the TDS clock starts ticking.
The Global Precedent
Tax experts believe this ruling will resonate far beyond the borders of India. It clarifies the intersection of sports law, intellectual property, and international taxation.
India has consistently taken a firm stance on “Source-Based Taxation.” This means if the income is generated from the Indian market, India wants its share of the tax. By classifying these payments as royalty, the Delhi High Court has fortified the Revenue’s ability to tax foreign entities earning from Indian sports passion.
Key Takeaways from the Judgment

  • Substance Over Form: The Court will examine the actual rights exercised, not just the title of the agreement.
  • Apportionment is Valid: The Revenue has the power to split composite payments into taxable and non-taxable components.
  • Trademark Value: The use of an event’s logo for “association” is a taxable event under the royalty clause.
  • TDS Responsibility: The Indian payer is strictly responsible for deducting tax before remitting money to foreign entities.
    A New Era for Sports Sponsorship
    The timing of this judgment is critical. With the rise of the IPL, the Cricket World Cup, and various global leagues, sponsorship money is flowing at record levels. The Delhi High Court has sent a clear message: The taxman is a silent partner in every deal.
    Lawyers and tax consultants are already advising clients to restructure future agreements. Many may attempt to separate “Media Rights” from “Intellectual Property Rights” in distinct contracts. However, given the Court’s “substance over form” approach, such attempts may face heavy scrutiny.
    The Final Verdict
    LG Electronics India failed to convince the Court that its payments were tax-exempt. The dismissal of the writ petition reinforces the authority of the 2004 order passed under Section 264 of the Income Tax Act.
    This case serves as a stern warning to global brands. In the high-stakes world of sports marketing, the “mark” you use carries a price. That price includes a mandatory contribution to the national exchequer.
    As the dust settles, one thing is certain: The boundary between advertisement and royalty has been clearly drawn. The Delhi High Court has ensured that when it comes to the business of sports, the rules of the game are transparent, firm, and taxable.
    Case Profile:
  • Court: Delhi High Court
  • Parties: LG Electronics India Pvt. Ltd. vs. Director of Income Tax (International Taxation)
  • Statutes Involved: Income Tax Act, 1961; India-Singapore DTAA
  • Key Verdict: Sponsorship payments for trademark usage are “Royalty” subject to TDS.

Bombay High Court Slams Local Firms Over FedEx Trademark Infringement

In a landmark victory for global branding, the Bombay High Court has ordered a group of Mumbai-based financial companies to stop using the name “FEDEX.” Justice Riyaz Chagla delivered a stinging blow to the defendants, ruling that their use of the mark constitutes blatant trademark infringement, passing off, and brand dilution.
The court granted sweeping interim relief to the US-based Federal Express Corporation. This decision forces Fedex Securities Private Limited, Fedex Stock Broking Limited, and Fedex Finance Private Limited to strip the iconic name from their corporate identities.
A Decisive Legal Strike
The court found that the global logistics giant holds exclusive rights to the “FEDEX” name. The judge rejected the defendants’ claims of honest adoption. He described their defense as an “afterthought.”
The ruling bars the three companies from using “FEDEX” or any similar mark as:

  • A Corporate or Trading Name
  • A Service Mark or Trademark
  • A Domain Name or Email Identity
  • Branding on Business Papers and Advertising
    The “Well-Known” Powerhouse
    A major pillar of the case was the 2024 declaration by the Trade Marks Registry, which officially recognized “FEDEX” as a well-known mark in India. This elite status gives the brand extraordinary protection. It prevents other businesses from using the name, even if they operate in completely different industries like finance or stockbroking.
    Justice Chagla emphasized that “FEDEX” is a “household word.” The court ruled that the defendants’ use of the name was “bound to deceive” the public. Most people would naturally assume these financial firms were subsidiaries or sister concerns of the global courier giant.
    Fact-Checking the Defense
    The Mumbai firms claimed they had used the name since the mid-1990s. They tried to hide behind Section 159(5) of the Trade Marks Act, 1999, which protects certain “prior uses” of names.
    The court shredded this argument. The judge noted that Federal Express Corporation registered the “FEDEX” mark for financial services (Class 36) after the 1999 Act came into force. Therefore, any continued use by the defendants after that registration constitutes fresh infringement every single day.
    | Feature | Federal Express Corporation | Fedex Securities / Stock Broking |
    |—|—|—|
    | Industry | Global Logistics & Business Services | Financial Services & Stock Broking |
    | Recognition | Certified “Well-Known” Mark (2024) | Claimed “Prior Use” from mid-1990s |
    | Court Ruling | Exclusive rights upheld | Ordered to cease and desist |
    | Risk Factor | Brand dilution and confusion | Dishonest adoption and “passing off” |
    The Cost of “Dishonest Adoption”
    The court looked closely at how the Mumbai firms chose the name. One defendant claimed they used “FEDEX” because their directors were former executives of Federal Bank.
    The judge called this explanation “implausible.” He noted that only one director had any link to Federal Bank. Furthermore, this reason never appeared in official records when the firms changed their names years ago. The court concluded the adoption was a calculated move to piggyback on a global reputation.
    Impact on the Financial Sector
    This ruling sends a shockwave through the Indian business landscape. It warns local companies that they cannot hide behind “different sectors” to use famous global names.
    Legal experts suggest the ruling reinforces three critical points:
  • Identity Matters: Adding a generic word like “Securities” to a famous brand does not make a new name distinctive.
  • Dilution is Real: Using a famous name for unrelated services hurts the original brand’s “selling power.”
  • No Safety in Delay: Even if a company has used a name for decades, a “well-known” status can still trigger a legal shutdown.
    What Happens Next?
    The Bombay High Court has granted a six-week stay on the order. This gives the defendants a narrow window to:
  • Appeal the decision to a higher bench.
  • Begin the process of rebranding and renaming their entire corporate infrastructure.
    If they fail to act, they face severe legal consequences for defying a court injunction. For now, the global giant has secured its territory in the Indian market.

Bombay High Court Denies Interim Relief to House of Mandarin in ‘HOM’ Trademark Dispute

Bombay High Court building representing the denial of interim relief to House of Mandarin in the HOM trademark dispute

The Bombay High Court has refused to grant interim relief to the Chinese cuisine restaurant House of Mandarin in a trademark dispute involving the use of the acronym “HOM.” The court ruled that the restaurant failed to establish a strong prima facie case of trademark infringement or passing off. The decision highlights the strict legal standards applied in intellectual property disputes, especially those involving abbreviations and acronyms.

Justice Sharmila U. Deshmukh, who heard the matter, delivered the order on December 19, 2025. The judge held that House of Mandarin did not provide sufficient evidence to show that “HOM” had acquired a distinctive identity exclusively linked to its business. As a result, the court declined to restrain the rival restaurant from using the acronym at this stage.

Background of the Dispute

House of Mandarin operates as a Chinese restaurant in Mumbai and has built a presence in the city’s competitive food and beverage market. The restaurant filed a civil suit alleging trademark infringement and passing off against another restaurant that used the acronym “HOM” in its branding.

The plaintiff argued that customers, food critics, and regular patrons commonly refer to House of Mandarin as “HOM.” It claimed that the acronym had become a shorthand identifier of its brand. According to the restaurant, the rival’s use of the same acronym created confusion among consumers and diluted its goodwill.

The restaurant therefore sought an interim injunction. It asked the court to immediately restrain the defendant from using “HOM” until the final disposal of the suit.

Court’s Assessment of the Claim

The Bombay High Court carefully examined whether the plaintiff met the legal requirements for interim relief. Under trademark law, a party seeking such relief must prove three elements. These include a strong prima facie case, the likelihood of irreparable harm, and a balance of convenience in its favor.

Justice Deshmukh found that House of Mandarin failed at the very first stage.

The court observed that the restaurant did not establish that “HOM” had acquired an independent and distinctive reputation in the market. While the acronym may be used informally, the judge noted that informal references alone do not automatically create trademark rights.

The court also examined how the restaurant presents itself commercially. It observed that on popular food delivery platforms and menus, the business appears prominently under its full name, House of Mandarin. The acronym “HOM” does not function as the primary public-facing identifier of the restaurant.

This weakened the claim that consumers strongly associate “HOM” with the plaintiff alone.

Failure to Prove Consumer Confusion

A key element in trademark infringement and passing off cases is consumer confusion. The court stressed that the plaintiff must show that an average consumer is likely to be misled into believing that the rival’s business is connected with the plaintiff.

In this case, the court found no convincing evidence of such confusion.

The judge noted that restaurants typically attract informed customers who make deliberate choices. Dining decisions often involve reviewing menus, locations, prices, and brand identities. In such circumstances, the likelihood of confusion based solely on an acronym becomes lower.

The plaintiff did not present consumer surveys, complaints, or documented instances of mistaken identity. In the absence of such material, the court said it could not presume confusion.

Passing Off Claim Not Established

The court also examined the claim of passing off. To succeed in a passing off action, a plaintiff must prove goodwill, misrepresentation, and damage.

Justice Deshmukh acknowledged that House of Mandarin may enjoy goodwill under its full name. However, she clarified that goodwill in a full brand name does not automatically extend to an abbreviation unless the abbreviation has independently acquired recognition.

The court found no evidence to show that the rival restaurant misrepresented its services as being associated with House of Mandarin. There was also no material to demonstrate actual or imminent damage to the plaintiff’s business.

As a result, the passing off claim did not justify interim protection.

Defendant’s Position

The defendant restaurant argued that it used “HOM” independently and legitimately. It denied any intention to exploit the reputation of House of Mandarin. The defendant maintained that its branding, presentation, and customer base were distinct.

At the interim stage, the court accepted that the defendant’s use did not appear deceptive on the face of the record. The judge stated that these issues would require deeper examination during trial.

Legal Threshold for Interim Injunctions

The High Court reiterated that interim injunctions are extraordinary remedies. Courts must exercise caution before restraining a business from operating under its chosen name.

Justice Deshmukh emphasized that trademark rights over abbreviations demand strong proof. A party must demonstrate long, consistent, and prominent use of the acronym as a standalone brand. Without this, courts are unlikely to grant immediate relief.

The judge clarified that the refusal of interim relief does not decide the final rights of the parties. It only reflects the court’s view that the plaintiff did not meet the high threshold required at this early stage.

What the Ruling Means

With this order, House of Mandarin cannot prevent the rival restaurant from using “HOM” for now. The main suit will continue, and both sides will have the opportunity to present detailed evidence during trial.

The ruling sends an important message to businesses. It underscores that abbreviations and short forms are not automatically protected under trademark law. Brand owners must actively establish distinctiveness and consumer association if they wish to claim exclusive rights over acronyms.

Legal experts believe the judgment could influence future trademark disputes in the hospitality sector. Restaurants often rely on catchy abbreviations and nicknames. This ruling makes it clear that courts will demand concrete proof before recognizing such claims.

Next Steps in the Case

The case will now proceed to the evidence stage. House of Mandarin may attempt to strengthen its position by submitting additional material. This could include advertising records, media references, customer testimonials, or survey evidence.

The final outcome will depend on whether the restaurant can demonstrate that “HOM” has become a distinctive badge of origin linked solely to its business.

Until then, the Bombay High Court’s order stands as a reminder. Trademark protection depends not on intention or belief, but on proof, perception, and public association.

Bombay High Court Strikes Down ‘Vistarraah’ for Trademark Infringement

In a significant legal victory for brand integrity, the Bombay High Court has ordered the removal of the trademark “Vistarraah” from the official register. The court ruled that the name was “deceptively similar” to the internationally recognized and “well-known” brand VISTARA.
This verdict, delivered in December 2025, serves as a masterclass in how Indian courts protect iconic brands from phonetic and visual exploitation.
The Dispute: Airline vs. Agriculture
The case was initiated by Air India, which now manages the Vistara legacy following its merger. They discovered that Girish Basrimalani (trading as T.G. Exports) had registered “Vistarraah” under Class 31, a category for agricultural products and fresh produce.
Air India filed a rectification petition, arguing that the registration was illegal. They asserted that “VISTARA” had already achieved “well-known” status, a prestigious legal shield that protects a brand across all industries, regardless of the products being sold.
Why the Court Intervened
Justice Arif S. Doctor examined the evidence and found the respondent’s mark to be fundamentally flawed. The court’s decision hinged on three critical factors:

  • Phonetic Identity: When spoken aloud, “Vistarraah” is indistinguishable from “Vistara.” The addition of extra letters did nothing to change its sound.
  • Visual Similarity: The structural design of the mark mirrored the airline’s branding. The court noted that “the stylization adds no distinguishing characters.”
  • Bad Faith: Despite multiple cease-and-desist notices and opposition from Air India, the respondent continued to use the mark. Their failure to appear in court further suggested they had no valid reason for choosing such a similar name.

“The risk of consumers believing that ‘Vistarraah’ goods originate from or are associated with VISTARA is both real and substantial.” — Justice Arif S. Doctor

The Legal Shield: Section 11(10) and Well-Known Marks
The judgment leaned heavily on the Trade Marks Act, 1999. Specifically:

  • Section 11(2)(a): Prohibits marks identical to earlier, well-known trademarks.
  • Section 11(10): Mandates that the Registrar protect well-known marks and consider any “bad faith” during registration.
    Because Vistara provides food services in its lounges and on flights, the court found a high chance that customers would assume a “trade connection.” A consumer buying “Vistarraah” produce might wrongly believe it was an extension of the airline’s premium hospitality wing.
    2025: A Year of Aggressive Brand Protection
    This ruling is part of a broader shift in 2025 toward a more robust Intellectual Property (IP) landscape in India.
    | Trend in 2025 | Impact on Brand Owners |
    |—|—|
    | New Trademark Rules 2025 | Applications and oppositions now follow a “fast-track” digital-first timeline, reducing delays. |
    | Expansion of “Well-Known” Status | Courts are increasingly granting this status to brands like Nutella, Ratan Tata, and Vistara, creating a “cross-sector” shield. |
    | Personality Rights Protection | Recent 2025 rulings have protected celebrities and brands from unauthorized AI-generated imitations. |
    The Verdict: Trademark Canceled
    The Bombay High Court concluded that allowing “Vistarraah” to remain on the register would compromise the “sanctity and credibility” of the trademark system. The court ordered the Trade Marks Registry to cancel the mark immediately.
    Key Takeaways for Businesses
  • Do Not Mimic: Even if you operate in a different industry, using a name that “sounds like” a famous brand is a high-risk gamble.
  • Reputation is Universal: If your brand is “well-known,” the law protects you from agricultural exports to aviation.
  • Act Swiftly: Air India’s proactive monitoring and legal action were key to winnings.

Battle for the Bird: Musk’s X Sues to Halt “Twitter” Revival

A conceptual graphic split diagonally. The left side shows a white "X" logo on a dark digital background with circuit lines. The right side shows the classic blue Twitter bird logo against a bright sky. A wooden judge’s gavel strikes the center where the two logos meet, creating a light spark.

X Corp. has launched a federal lawsuit to prevent a startup from seizing the “Twitter” brand. The legal filing, submitted on December 16, 2025, targets Operation Bluebird. This Virginia-based startup recently petitioned to cancel X’s trademarks. They argue that Elon Musk abandoned the Twitter name after his 2023 rebrand to X.

The case focuses on a central question of modern business. Does a company lose its rights if it publicly “kills” a multi-billion dollar brand?


The Move to Reclaim a Discarded Brand

Operation Bluebird is led by a team of legal experts. One key figure is Stephen Coates. He previously served as Twitter’s associate director of trademarks. His involvement brings unique expertise to the challenge.

The startup believes X Corp. has legally abandoned its legacy. Under U.S. law, a trademark is abandoned if use is discontinued with no intent to resume. Operation Bluebird points to Musk’s 2023 statement as evidence. At the time, Musk posted that the company would “bid adieu to the Twitter brand and, gradually, all the birds.”

The startup intends to launch a new social network at “twitter.new”. They have already invited users to reserve their old handles. Their website reports that over 145,000 people have signed up. They aim to restore the “town square” experience they feel was lost during the transition to X.


X Corp. Defense Strategy

X Corp. responded with a lawsuit in a Delaware federal court. The company asserts that the Twitter brand is still “alive and well.” They argue the brand is “not ripe for the picking.” X Corp. accuses the startup of a “brazen attempt to steal” its property.

The defense for X Corp. rests on three key points:

  1. Direct Traffic: Millions of users still visit twitter.com, which currently redirects to X.
  2. Cultural Use: The public and businesses still use terms like “Twitter” and “tweets” daily.
  3. Active Ownership: X Corp. claims it still enforces these trademarks in business contracts.

“A rebrand is not an abandonment of trademark rights,” the lawsuit states. X Corp. is seeking monetary damages. They also want a court order to stop the startup from using any Twitter-related branding.


Legal Precedents and Challenges

Legal experts are watching the case with interest. It could set a new standard for corporate rebranding. Usually, companies maintain “skeleton” uses of old brands to prevent others from taking them.

However, trademark law is very specific. To keep a brand, an owner must show “bona fide use” in commerce. Operation Bluebird argues that removing the bird logo from offices and app icons proves X has stopped using the marks.

X Corp. recently updated its Terms of Service. Effective January 2026, the terms explicitly state that users have no right to use the X or Twitter names. This update appears to be a defensive move against the startup’s claims.


Consumer Confusion vs. Brand Evolution

X Corp. argues that a rival named Twitter would cause “consumer confusion.” This is a primary test in trademark law. If two different companies use the same name, the public might not know which is which. X Corp. claims this would harm its business.

Operation Bluebird counters this by citing X Corp.’s own marketing. For two years, X has told the world it is not Twitter. The startup believes the public can distinguish between the new “X” and their proposed “Twitter” revival. They plan to focus on stricter moderation and a return to the original microblogging format.


The Path Ahead

The dispute is moving through two legal channels:

  • The USPTO: The trademark office will decide if the marks should be canceled based on non-use.
  • Federal Court: The Delaware court will rule on whether the startup’s actions infringe on X’s current rights.

If X Corp. loses, it would be a major blow. The Twitter name still carries immense global recognition. For now, the “blue bird” is at the center of a high-stakes legal tug-of-war. X Corp. wants to keep the brand locked away. Operation Bluebird is fighting to set it free.

Delhi High Court Rules in Favor of Bata in Power Flex Infringement Case

Bata POWER shoe logo vs Red Chief POWER FLEX footwear - Delhi High Court ruling

In a significant victory for established brands protecting their intellectual property, the Delhi High Court has dismissed appeals challenging a 2019 interim injunction that bars the use of the mark “POWER FLEX” in footwear products. The ruling reinforces Bata India Limited’s exclusive rights to its iconic “POWER” trademark, highlighting the risks of adopting similar marks even in slightly different product segments.

A Division Bench comprising Justices C. Hari Shankar and Om Prakash Shukla upheld the single-judge order from 2019, which had initially restrained Leayan Global Private Limited – the company behind the popular Red Chief footwear brand – from using “POWER FLEX” pending the outcome of the main trademark infringement suit.

The dispute dates back to 2019 when Bata, a household name in India’s footwear market, filed a suit alleging infringement, passing off, and unfair competition. Bata claimed that Leayan’s adoption of “POWER FLEX” for its leather shoes diluted the distinctiveness and goodwill associated with Bata’s “POWER” brand, primarily used for sports and canvas footwear since the 1970s.

Bata has multiple trademark registrations for “POWER,” both as a standalone word and in combination with devices or other terms. The company argued that “POWER” had acquired secondary meaning through decades of exclusive use, massive sales figures, and endorsements by sports personalities, making it strongly associated with Bata in consumers’ minds.

Leayan, on the other hand, contended that “POWER” is a common laudatory term meaning strength or durability, unsuitable for monopoly. They further argued that “POWER FLEX” was always used alongside their house mark “RED CHIEF,” targeted leather footwear rather than sports shoes, and posed no real confusion risk. Leayan also proposed undertakings to limit usage and avoid prominence to “POWER.”

The Division Bench rejected these defenses, finding a prima facie case of confusion. The court noted that “POWER” forms the dominant and essential part of “POWER FLEX,” potentially leading average consumers – who may not scrutinize differences in sub-categories like leather versus canvas – to believe the products originate from or are affiliated with Bata.

Importantly, the judges observed that even if “POWER FLEX” appears on packaging with “RED CHIEF,” its standalone use inside shoes could still mislead buyers. The court also dismissed arguments on delay or honest concurrent use, emphasizing Bata’s vigilance in opposing similar marks over the years.

However, the bench allowed Leayan to continue using the tagline “THE POWER OF REAL LEATHER,” viewing it as descriptive of material quality rather than a trademark, provided no undue emphasis is given to “POWER.”

This decision underscores the strength of well-established trademarks in India, even when they incorporate common words, if long-term use has built unique goodwill. Legal experts say it serves as a cautionary tale for competitors entering crowded markets: adding suffixes like “FLEX” to a dominant registered mark may not suffice to avoid infringement claims, particularly in related goods like footwear variants.

The underlying suit for permanent injunction, damages, and other reliefs remains pending before the single judge. Leayan may explore further appeals, but the upheld interim order maintains the status quo in Bata’s favor for now.

The ruling aligns with broader judicial trends protecting brand equity in India’s growing consumer market, where established players like Bata continue to dominate through rigorous IP enforcement.