Amazon to pay $39M to Lifestyle for trademark infringement

The Delhi High Court in a recent order on February 26, 2025, ordered Amazon to pay $39 million (approximately ₹340 crore) in damages to Lifestyle Equities CV for infringing upon its ‘Beverly Hills Polo Club’ trademark.

Lifestyle Equities had filed a trademark infringement suit in 2020, alleging that Amazon Technologies and associated sellers of amazon used a deceptively similar mark on apparel and other products sold on Amazon’s platform. The court had previously issued an interim injunction in October 2020, restraining Amazon and others from using the infringing logo and directing Amazon Seller Services to remove the infringing products from its platform.

During the proceedings it is found that the Cloudtail India, a major seller on Amazon.in, acknowledged its involvement in the sale of the infringing products and proposed a settlement that would include damages. The court also awarded damages of ₹4,78,484 against Cloudtail, representing 20% of its revenue from infringing products. Amazon Seller Services was removed from the list of involved parties, as it agreed to remove any future listings of infringing products.

This ruling has the importance of trademark protection and the legal consequences of infringement of intellectual property, particularly in the e-commerce sector.

“Ratan Tata” is a well-known trademark: Delhi High Court

The recent judgement issued by Delhi High Court on February 7 says that the name “Ratan Tata” is a well-known trademark which needs to be protected as per law.
Justice Mini Pushkarna made the observation while hearing a trademark suit filed by Tata Group and Sir Ratan Tata Trust against misusing the Tata brand, trademarks and the name of late Ratan Tata. [Sir Ratan Tata Trust Vs Dr. Rajat Srivastava].
On February 7, 2025, the court prohibited Rajat Srivastava, from hosting an event under the name “Ratan Tata Icon Award.” The court also restricted him from using the name and photograph of the late Ratan Tata for any purpose, including conferring any awards. The judgement is to protect the reputation and legacy of Ratan Tata, a highly respected business figure and philanthropist. The injunction likely stems from concerns over the misuse of his name and image in a manner that could potentially mislead or cause confusion about his endorsement of such events.
Generally, a well-known trademark is a mark that has achieved such a high degree of recognition among the public. It’s a mark that’s so famous and recognizable that its mere presence evokes the brand in the minds of consumers.
The lawsuit filed by Tata Group and the Sir Ratan Tata Trust emphasized the long-standing reputation and legacy of the Tata name, which has been a symbol of trust, quality, and ethical business practices in India for over 150 years. They argued that the unauthorized use of the Tata name and Ratan Tata’s image, particularly in the organization of events and awards, misled the public into thinking the Tata entities were endorsing them.
Rajat Srivastava and his organization, allegedly exploited the Tata brand’s goodwill by charging nomination fees for the event and promoting it across social media platforms. This created confusion among the public, making them believe the event was connected to or endorsed by the Tata Trusts. Despite the Tata Trusts issuing a takedown notice to stop such promotions, the defendants allegedly continued advertising the event, prompting the legal action.
The court ruled in favor of the Tata Group and the Sir Ratan Tata Trusts, granting them a permanent injunction against Rajat Srivastava and his organization. This means that the defendants are now permanently prohibited from using the Tata name, trademarks, or Ratan Tata’s image in any future events, promotions, or activities. However, the court directed the defendants to file an affidavit confirming their commitment to not engage in such activities going forward.
While the plaintiffs, Tata Group and the Tata Trusts, expressed satisfaction with the court’s ruling, they chose to waive any claims for damages or legal costs. This decision emphasizes that their main focus is on protecting the integrity of the Tata brand and preventing future misuse, rather than seeking any financial compensation.